Samsung - Moods

Samsung creates technology that is deeply integrated into daily life. Devices are touched, held, carried, relied on, and returned to again and again.
This project connects that reality to a visual language of ritual. Innovation is placed within a sacred, ceremonial aesthetic to ask a simple question: what happens when we treat everyday tools with the same care as meaningful objects?
Flowing garments, veils, and sculptural silhouettes contrast with precise engineered forms, creating a dialogue between softness and structure, humanity and innovation. The result is a calm, dignified world where technology coexists with presence instead of dominating it.



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