Puma Deviate NITRO — Airborne
This project places Puma's most technically advanced running shoe inside a world where physics no longer apply. Surreal, airbrush-painted environments — warped tracks, iridescent skies, floating chrome objects — become the stage for athletes in motion. Not sprinting toward a finish line, but suspended in it. Hovering at the exact moment where effort becomes flight.
The Deviate NITRO Elite is built for speed. This project asks what speed looks like when time slows down. Each image and motion piece captures a body mid-air, in a space between sport and dream — real skin, real shoes, unreal world.
A fictional, self-initiated project created independently and without brand affiliation.