Adobe Black Friday Artwork 2026
Commissioned by Adobe US, I created an artwork using Adobe Firefly for Creative Cloud to showcase the power of generative creativity. The piece is featured globally across campaigns — including Adobe’s Black Friday promotion — and highlights how Firefly can expand creative possibilities and inspire new forms of visual expression.
Creative Exploration Process
Before arriving at the final artwork, I explored a wide range of directions within Firefly — from more graphic, experimental concepts to looser, more organic compositions. I went through several rounds of testing and iteration, continuously pushing the tool to see how far its creative possibilities could go. In total, I developed and presented four exploration rounds, each offering different stylistic approaches. Here you can see the design variations that led to the final piece. This entire process took place earlier in the year, before Firefly offered the ability to train or customise models.